LAB

THE iTiT COSMETICS LABORATORIES

Cosmetics is first of all deception of the senses, in order for the illusion to work care and preparation are required, and that’s how iTiT works: at the core the study of molecules, the minimum unit of any creation, and from there textures, perfumes, colors, active ingredients, with total respect to the quality of raw materials. This is how the architectures of the iTiT cosmetics are born, a show in three acts: pose, spread, surprise.